Hy-Brid Lifts by Custom Equipment Design & Branding

In January 2014 I began working for Hy-Brid Lifts by Custom Equipment. They manufacture and sell work platforms for use in construction and maintenance applications. This is a small sample of the work I have done there. The scope of my work at Hy-Brid Lifts includes; logo redesign, brand development, business card design, advertisement design, promotional material design, marketing and trade show design.

The first project I took on was redesigning their business cards. I immediately turned them to be vertical design to mirror the vertical lifts they manufacture.

I created a new logo and band standards and implemented use across all mediums:

I developed this informational video about the company and their products:

I redesigned our trade show booth, including added new graphics and flooring to demonstrate the key features of Hy-Brid Lifts.

October 20, 2016

I have known Gillian since 2014 and have the highest regard for her. It’s my pleasure to recommend her. Gillian is one of the most upbeat and positive persons I've ever met. She consistently demonstrates a positive attitude, integrity, and enthusiasm into whatever project see works on. Gillian's energy, creativity, graphic design skills, and organization skills are top notch! She definitely fosters positive working relationships within an organization. I am proud to endorse Gillan (as we say "G"). Her personality, skills, and professionalism will be an asset to any organization!

Sincerely, Dan Schneider
414-916-1220